Percentage (%) of Units Sold New-to-Brand (NTB)

This article defines the Ampd metric '% of Units Sold NTB'

DEFINITION: New-to-brand units sold divided by total units sold. This metric shows what percentage of total units sold, is from NTB customers.

A purchase is considered new-to-brand if the customer has not bought a product from the brand in the marketplace within a year.