Help Center
Ampd Metrics
Getting Started
Ampd Overview
Startup
Next Steps
Troubleshooting
FAQs
Ampd App FAQ
Campaign FAQ
Ampd & Google Ads FAQ
Ampd & Amazon FAQ
Ampd Metrics
Lifetime Value Metrics
Brand Referral Bonus Metrics
TACoS Metrics
Ampd Automation
Ampd Management
Amazon Storefront
Agencies
Lifetime Value
Back to home
Help Center
Ampd Metrics
Getting Started
Ampd Overview
Startup
Next Steps
Troubleshooting
FAQs
Ampd App FAQ
Campaign FAQ
Ampd & Google Ads FAQ
Ampd & Amazon FAQ
Ampd Metrics
Lifetime Value Metrics
Brand Referral Bonus Metrics
TACoS Metrics
Ampd Automation
Ampd Management
Amazon Storefront
Agencies
Lifetime Value
Ampd Metrics
Descriptions of Ampd metrics located inside the Ampd dashboard.
Lifetime Value Metrics
Annual Purchase Frequency
Percentage (%) of Conversions New-to-Brand (NTB)
Percentage (%) of Revenue New-to-Brand (NTB)
Percentage (%) of Units Sold New-to-Brand (NTB)
NTB ROAS (New-to-Brand Return on Ad Spend)
Annualized Revenue
Annualized AROAS (Adjusted Return on Ad Spend)
Annualized ACOS (Advertising Cost of Sales)
Annualized AACOS (Adjusted Advertising Cost of Sales)
AROAS (Adjusted Roas)
See more
Brand Referral Bonus Metrics
Brand Referral Bonus (BRB)
TACoS Metrics
TACoS (Total Advertising Cost of Sale)
