Find out how Amazon reports on external traffic and when you'll see Ampd Attribution tags show up in your Amazon console.
Amazon Attribution reporting:
When you turn on an Ampd campaign with Ampd Attribution, this tag will show up in your Amazon console about 1-2 days after your campaign launches.
Additionally, there is about a 3-day delay in Amazon reporting conversions from external traffic, so if someone comes in and buys your product on Monday, you may not see that conversion show up until Thursday.
How long should I test Google Ads?
We recommend testing Google Ads for at least 3 months.
Month 1 is all about collecting the data which takes approximately 30-45 days to collect.
Month 2 you are optimizing based on the collected data.
Month 3 your hard work and optimizations are setting in providing a clear understanding of how impactful Google will be for your products both on ranking on Amazon as well as in how efficient your ACOS can be.
Google Ads to Amazon is a long-term strategy, not a quick hack.
Therefore, we encourage our Brands to methodically collect data, make data-driven decisions, and watch how external traffic from Google can impact ranking over a 3-month period.