Difference between Ampd vs. Amazon Attribution Tag

This article breaks down the difference between using manual attribution tags and using Ampd

Manually using attribution tags causes a significant data gap resulting in Brands not being able to make optimizations to campaigns in flight. Ampd efficiently streamlines campaign and keyword-level data with closed-loop attribution. Take a look at the differences between these approaches below.

Attribution Tags:

Pros:

Provide campaign-level attribution on carts, conversions, and revenue
Reveals ASINs purchased

Cons

Isolated data:

- Conversion data is locked in Amazon’s UI, and click data is locked in Google meaning reporting is labor intensive and inflight optimizations are not possible
- No way to have automated optimizations, everything would be manual

No keyword-level data: which is crucial to optimizing performance
No Repeat purchase rate

Ampd

Campaign and keyword level data married together in one platform for automated reporting
Asin-level purchase data
Automated inflight optimizations:

- Ampd Create: builds campaigns with attribution tagging
- Ampd Protect: Auto pauses underperforming keywords
- Ampd Predictive bidding: Auto bidding that adjusts bids based on conversions.

NTB and Repeat Purchase rate data