Brand Referral Bonus Metrics
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      Brand Referral Bonus (BRB)

      This article defines the Ampd metric 'Brand Referral Bonus (BRB)'

      DEFINITION: The Brand Referral Bonus (BRB) is an approximate 10% credit of the sales from external traffic that you have brought into Amazon that has been properly tagged with Attribution.

      This bonus is only available for 3P brand registered sellers.