Lifetime Value Metrics
      Back to home
      1. Help Center
      2. Ampd Metrics
      3. Lifetime Value Metrics

      Annualized ACOS (Advertising Cost of Sales)

      This article defines the Ampd metric 'Annualized ACOS'

      DEFINITION: ACOS in consideration of the annualized revenue for this product.

      Calculated by dividing the advertising cost by the "Annualized Revenue" of this product