How to use Ampd Bidding under the Ampd Intelligence package.
This video walks through Ampd Bidding best practices. This feature is available under the Ampd Intelligence package.
Ampd Predictive Bid-Manager® is the industry’s first to automate bidding to maximize for conversions on marketplaces.
Since Amazon does not allow its conversion data to be shared with Google, bid strategies in Google such as “Maximize for Conversions” or “TROAS” can not be leveraged in G2A campaigns. For this reason, Ampd developed its own proprietary automated bidding algorithm. Ampd’s predictive bidding piggybacks off of Google’s “Max for Clicks” or manual bidding and then leverages the conversion data from Amazon to auto-adjust the bids on campaigns and keywords to drive efficiency.
Ampd automatically models out probability distributions for impressions, clicks, average order values, and conversion rates on every keyword. These sophisticated models are designed to maximize revenue and efficiency for Google to Amazon campaigns, allowing brands to set target clicks, conversions, AACOS, and let Ampd Bidding self-optimize to hit those targets.