Lifetime Value Metrics
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      Annualized AACOS (Adjusted Advertising Cost of Sales)

      This article defines the Ampd metric 'Annualized AACOS'

      DEFINITION: AACOS in consideration of the annualized revenue for this product.

      Calculated by dividing the advertising cost (offset by any Brand Referral Bonus) by the "Annualized Revenue" of this product.