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How to Retarget Customers from Ampd (Google, TikTok + Meta) in Amazon Ads

Audiences will be available in the United States in the following locations:

  • Amazon DSP: Under the Custom-Built category.
  • Sponsored Display: Under Audience Targeting → Amazon Audiences → Custom Built.

The audience can include eligible customers directed to Amazon through your campaigns during the previous 30 days.

Create a Custom Audience in DSP:

  1. Log in to Amazon Ads.
  2. Navigate to Audiences.
  3. Select Custom-built.
  4. Select Amazon Attribution.
  5. Configure the available audience settings.
  6. Review your selections, then create the custom audience.

 

Create a Custom Audience in Sponsored Display:

  1. Log in to Amazon Ads.
  2. Navigate to Campaign Builder.
  3. Select Audiences
  4. Select Custom-built.
  5. Select Amazon Attribution.
  6. Add the Amazon Attribution – views audience.

In Sponsored Display, the Amazon Attribution audience will also include on-Amazon lookalike audiences, helping you reach customers who share characteristics with people directed to Amazon from ads across the places they spend time online.

Once Amazon finishes building the audience, you can select it when setting up an eligible advertising campaign and begin remarketing to those customers.